Charlotte Kenny

Charlotte Kenny: Leading Authority in Commercial Strategy and Innovation in Sports and Esports

Charlotte Kenny is a highly respected commercial executive and sought-after speaker with a distinguished career in the sports, financial services, and utilities sectors. Known for her transformation leadership and strategic vision, Charlotte has made significant contributions in women’s football, e sports, and the English Premier League, and has captivated audiences at prestigious venues such as the London Business School and various corporate events.

Professional Highlights:

Managing Director, BLAST E sports (2022 - 2023): Charlotte spearheaded the transformation and commercialization of BLAST E sports, leading a team of 260 across three continents and managing a substantial £120M P&L. Her innovative strategies resulted in a 25% year-on-year increase in commercial revenues and the successful launch of the first e sports bespoke OTT platform.

Sports Consultant & Non-Executive Director (2020 – 2022): Charlotte provided strategic consulting to various sports organizations across the UK and Europe and served as a board member for LLT Sports Ltd, guiding them towards sustainable success and enhanced fan engagement.

Senior Executive, Arsenal Football Club (2014-2020): At Arsenal FC, Charlotte managed a £200M P&L and led commercial functions, driving fan engagement to new heights. She was instrumental in negotiating key partner contracts and implementing revenue-enhancing strategies that achieved full stadium sell-outs and a 40% increase in match-day sales.

Leadership Roles at Nationwide Building Society and EDF Group: At Nationwide, Charlotte drove significant organizational changes, while at EDF Group, she led global teams and managed complex brand portfolios. Her role in the London 2012 Olympics with EDF highlighted her ability to execute large-scale projects successfully.

Educational Background:

MBA in Business & General Management from Brighton University
BA (Honors) in Business Management from Brighton University
Executive Club Management Programme, European Club Association

Charlotte’s career is a testament to her ability to navigate and lead in diverse industries, from startups to global corporations. She excels in sharing insights on building high-performance teams, commercial strategy, and fan engagement.

Her thought leadership, backed by practical experiences and a deep understanding of market dynamics, makes her a sought-after voice at conferences and educational events.
Charlotte's engaging presentations have inspired executive audiences at the London Business School and numerous professional corporate events, solidifying her reputation as a dynamic and influential speaker.